Sorry for the headline – it was too easy. Following in the footsteps of the Wall Street Journal, the San Francisco Chronicle, and Forbes, the New York Times has started a wine club. Much has been written on the decline of newspaper publishers, but one thing that remains strong is the newspaper brands. Ventures like this are a good way to draw on the creative capital of the brand to make a little money on the side. And wine, there are just so many amazing wines that I always feel paralyzed in the store. A wine club, if you can trust it, saves you the time + energy of becoming educated on the subject. That trust is what the Times brand brings to the table.
Mariana Velasquez teamed up with photographer Judd Pilossof to create the images for the new site. It looks (and I’m sure tastes) fantastic.
UPDATE: Here it is in print!
