Last year Björn Wallander traveled to the wilds of Canada to visit Sarah Richardson‘s weekend farmhouse. When we first heard about this job it was above top secret. Even after signing away our firstborn children they still wouldn’t tell us the name of the new magazine. Which is pretty comical, considering that they did have to tell us the name of the person who owned the house. At which point it was obvious that we were dealing with the biggest magazine launch of 2011, HGTV Magazine. No pressure. We’d tell you more about the shoot itself but then Hearst’s lawyers would remodel our face.
So far the new magazine has gotten a solid response. Essentially following the same model as the successful Food Network launch, Hearst and Scripps are putting a lot into the title. It really looks sharp – we hope that it will have a long life (since there are some new stories coming soon from other members of the Big Leo team). Check out some more images from the story in this slideshow, see some extra unpublished shots on Bjorn’s FB page, and be sure to look for the magazine on the newsstand. Here’s to new beginnings!
