Posts by Mason Adams

Björn Wallander in HGTV Magazine

Last year Björn Wallander traveled to the wilds of Canada to visit Sarah Richardson‘s weekend farmhouse.  When we first heard about this job it was above top secret.  Even after signing away our firstborn children they still wouldn’t tell us the name of the new magazine.  Which is pretty comical, considering that they did have to tell us the name of the person who owned the house.  At which point it was obvious that we were dealing with the biggest magazine launch of 2011, HGTV Magazine.  No pressure.  We’d tell you more about the shoot itself but then Hearst’s lawyers would remodel our face.

So far the new magazine has gotten a solid response.  Essentially following the same model as the successful Food Network launch, Hearst and Scripps are putting a lot into the title.  It really looks sharp – we hope that it will have a long life (since there are some new stories coming soon from other members of the Big Leo team).  Check out some more images from the story in this slideshow, see some extra unpublished shots on Bjorn’s FB page, and be sure to look for the magazine on the newsstand. Here’s to new beginnings!

 

King of Style

Just recently, Scott Horne brought his sharp eye to One Kings Lane for their new series, ‘5 Rooms in 5 Days.’  In the preview video you can even see some behind the scenes action with Scott hard at work.  It’s always a bit curious that they show this kind of thing because it so clearly lifts the veil on the images, so that they are not real rooms any more, but instead just a designed set inside a studio.  On the other hand, it really emphasizes the fact that viewers can recreate the same feeling with the right product.  And after all – the rooms aren’t meant to be real – they’re meant to be inspiring and aspirational.  And that’s why they called in the King.

 

Whole Lives

Mariana Velasquez styled these two new spreads for Whole Living magazine. One is by the food expert Shira Bocar on sardines – a surprisingly healthy ingredient for something that comes packed in a tin.  The other image is from an article about food for longevity, as prepared in Okinawa.  People there live so much longer because of their diet and lifestyle – they tend to work much later in life and stay in engaged in a community that respects people more as they grow older.  This is very much the definition of a whole life – measured in diet and kind in all dealings with the people around us.  Then not only will you live longer – but better.

 

Essentiel Pépin

Dans le nouvel edition de Food & Wine, la styliste Hilary Robertson fait vivre des classiques de Jacques Pépin avec le photographe extraordinaire Con Poulos.  Crêpe Suzette, Carbonnade à la Flamande, Brandade de Morue au Gratin, et Canard à l’Orange. J’imagine que les recettes sois assez difficile à preparer, mais voila le prix d’excellence.  Il faut simplement demander la même chose aux artistes – les images à suivre sont magnifiques et et tout à fait délicieux!

 

Kick it Root Down

Andrew Purcell goes back to his roots in this story from Food Network Magazine.  Growing beets in the garden is just so easy – and there is nothing like the feeling of pulling up a giant beet out of the cool ground, washing off the dirt, tossing it in to the pot, and then that beautiful purple starts to seep into the water.  In this article you can peel back the squares to find cooking tips – but I know that chef Mr. McGregor would pair these nicely with Peter Rabbit, if he could catch the varmint.

 

 

Greenhouse Design Studio

Just launched – Greenhouse Design Studio is all about environmentally-minded home design, shot by the rock-solid Björn Wallander.  All the little things that you can do in your own home that, multiplied by millions of people, can start to shift consumption towards conservation.  These days there is all this crazy talk about geo-engineering and radical yet improbable energy solutions.  But honestly – conservation even on the smallest level has so much more potential than any future scientific breakthrough.  So start small, and keep it smart.  Much like Greenhouse!  Congrats to founder Laurie Furber on a great launch.

 

Dippity Do Da!

For the fall issue of Sweet Paul Magazine, satisfactual photographer Hector Sanchez dunked his camera in a bucket of paint.  Other things that may or may not have been dunked: assistants, c-stands, back issues of Donna Hay, and the delivery guy from ‘Wichcraft.  But we’re just kidding about the camera.  That would be crazy.

 

Sweet Fall

Out now – the new issue of Sweet Paul Magazine.  It never ceases to amaze us just how much creativity Paul Lowe can jam into each issue.  The story concepts, the craft and recipe ideas, and the amazing photos… it really is the whole package, a true reflection of Paul’s imagination and drive.  Check it out!

 

Within Reach

In mailboxes everywhere – Jim Bastardo shoots the cover of this season’s Design Within Reach catalog.  It is so rare to have such a great mind meld between photographer and client – you can just tell right away that they just get it, and work together to visually define a brand.  In a time of so many mercenary-like changes in the industry, the quality and thought behind DWR’s catalog and its photography really shines.

 

Don’t Shoot the Caterer

Everyone knows that the most important part of a wedding is the food.  You could be on a private island in Tahiti but if the salad is soggy, everyone will go home complaining.  Wilted greens, I mean what were they thinking?  Scandalous.

Paul Lowe styled this story for Brides with photographer Karen Mordechai of Sunday Suppers fame, on easy ways to trim down the cost per person.  But really, the easiest way too keep costs down is to just plan the wedding on an island somewhere, so the wacky extended family mooches don’t show up and clean out the buffet.  Tahiti sounds nice right about now…