THE DEN » Aries

Bobinette

Mary Dail — Fri, 18 May 2012 12:00:18 +0000

Jörg Meyer shot this wonderful campaign for Bobinette, clothing for boys. Very cute and hopefully durable as it gets rolled in the mud and covered with frog juice. The video has great footage from Bill Aylward of the creative firm Fred and Ethel, who captured the shoot for Bobinette and some of the way Jorg works. Kids are either the hardest or easiest group to photograph, because you either get them or you don’t. You have to really connect with them, and engage with them. No faking. Good thing Jorg is a great artist and genuinely nice guy – kids love him and you can really see it in the photographs.

People Food

Mary Dail — Tue, 15 May 2012 13:00:26 +0000

Carrie Purcell put her famous food styling skills on display for this story in People magazine. One surefire way to feel like a celebrity, if only for one night, is to eat like one. First, set up a strobe light in the kitchen to simulate the paparazzi. Then, force your children to beg for your autograph over and over. Finally, bring out the most fabulous paper plates you have in the pantry. It will be like walking down the red carpet, but with more kitchen confidence and less pressure. Because we all know, when you’re famous, you never have to do the dishes (I assume this is because of the paper plates).

Big Leo Artists on Instagram

Mary Dail — Wed, 02 May 2012 13:50:25 +0000

Big Leo artists have adopted Instagram en masse – be sure to follow everyone for quirky, fun, and beautiful updates! Here are a few images from the artists and from our team. And that just scratches the surface – so many of our favorite photographers, art directors, and client friends are on there, too. Check it out!

Cheeeeeeeese

Mary Dail — Tue, 27 Mar 2012 19:50:55 +0000

Andrew Purcell behind the camera. Carrie Purcell at the stove. A studio chock full of bread and cheese for Food Network Magazine’s article on 50 grilled cheese sandwiches. Just thinking about it makes me want to diet for a week. You know, so that the next week I can eat all 50. By the end of the shoot, Andrew’s camera was so caked in butter and melted dairy products that all the digital files had grease stains. Ok, we’re exaggerating a little. But it is not an exaggeration to say that the Purcells are the undisputed champions of gooey sandwich goodness. Please pass the napkins.

We’re Unwerthy!

Mary Dail — Mon, 05 Mar 2012 13:04:34 +0000

During this Bacardi shoot, things predictably got a little rowdy. Loud music, beautiful people, and the legendary Ellen Von Unwerth directing a veritable army of creative artists who were tasked with bringing the historic scene to life. You can’t fake a scene like this, it has to be a real party. And at some point in the afternoon, an unnamed crew member bumped the waitress, and Carrie Purcell watched in Matrix-style slow motion as her 3 hero drinks went flying through the air and crashing on the floor. Everyone froze, and the record player probably screeched to a halt. I can only imagine the look on the faces of the agency and client as all eyes turned to Carrie: another round por favor! Let’s keep this party going!

Epic Mac & Cheese

Mary Dail — Thu, 23 Feb 2012 12:05:52 +0000

It is hard to improve upon perfection, but try we must. Scaling the walls of the most refined comfort food that has ever – will ever – exist. Carrie Purcell attempts the impossible: enough different variations to make you go into a food coma just from looking at them. It is dangerous to even attempt a shoot like this, but Carrie rocked up with all the best tools, the freshest ingredients and a whole team of experts to document the expedition. Will they reach the summit? Or collapse into a gooey heap of melted cheese and butter? Find out in this month’s issue of Fine Cooking – Extreme Comfort Food Edition.

Quick Fix

Mary Dail — Fri, 17 Feb 2012 19:30:50 +0000

Carrie Purcell has an addiction. Sad to say, it is taking over her life in a slow-motion mudslide of warm and rich chocolate. In this story for Fine Cooking, chocolate is stacked on plated chocolate stacked on chocolate bars. I’m feeling strangely euphoric just looking at the food styling. I wonder what they did with all the leftover chocolate bars from the shoot… excuse me for a minute while I go call my dealer… er.. Carrie.

Free Fries Tomorrow

Mary Dail — Fri, 10 Feb 2012 17:09:11 +0000

I keep walking by Burger King and seeing this sign: Free fries tomorrow! But then I show up the next day and the sign still says ‘free fries tomorrow.’ Is this some kind of cruel trick? From here on out Big Leo is going to offer ‘free food styling – yesterday only.’ Check back with us then…

Carrie Purcell was assigned the painstaking task of stacking the most perfect fries so that photographer Noel Barnhurst could capture the moment in all it’s crunchy warm salty glory. Call us today for dates for Carrie! While supplies last!

Drab to Mega Fab

Mary Dail — Wed, 04 Jan 2012 12:43:09 +0000

There is nothing better than digging in with your fingers. Utensils are so stodgy. Carrie and Andrew Purcell were perfect for this shoot on finger food, because they are both just so hands on when it comes to cooking and capturing the magic. This is part of why their shoots have such a personal feel and individual style. In this shoot for the holiday issue of Sweet Paul Magazine, you can learn how to make Maple Bacon Popcorn. Goes well with just about anything. Especially a warm fire and to defrost those fingers.

Looking Back, Looking Forward

Mary Dail — Tue, 03 Jan 2012 14:50:18 +0000

The past year was a whirlwind of new projects, new friends and new faces. Below is a sampling of the images that Big Leo artists helped produce in 2011, and it represents only a small fraction of the projects that we took on. We are so grateful to be able to collaborate with so many creative people and look forward to a whole new season of making the best images come to life. Thank you everyone who was a part of so many successful teams. Happy New Year to all of our friends, clients, families and all! May 2012 bring joy and prosperity to each and every one of us!