Entries filed under Gemini
KOOL AID!

Ah, the nostalgia this colorful beverage brings. Frank Heckers shot this wonderfully energetic campaign for Ogilvy & Mather in early February which is out now in current magazine issues. Remembering those little packets of rainbow sugary goodness certainly brings me back. Enjoy the updated version!

Posted May 3, 2011 by Mary Dail |
Filed Under: Gemini, Leo
With these last few rainy days it was no surprise that the May issue of Martha Stewart arrived with a new story on floral patterns by stylist Scott Horne. Normally I would launch into commentary on just how amazing it is that the story was concepted, researched, styled and shot, but you’ve probably heard it all before.




Posted April 19, 2011 by Mason Adams |
Filed Under: Gemini
Another month, another luscious story created by Scott Horne and Home & Decorating Editor Rebecca Robertson for Martha Stewart Living. Shot by Simon Watson, the story is not just pure visual inspiration but also a masterclass in planning and execution - going from the simplest concept of the color blue, all the way to advanced decorating ideas and finally the actual composition of the photos.
“In all its shades and textures, blue is the hue to infuse our homes with sky-high style,” says Kathleen Hackett in the introduction. Far and away my favorite color, I couldn’t agree more.




Posted March 11, 2011 by Mason Adams |
Filed Under: Gemini
Here’s a nice little story from The Nest – notable for the Big Leo synergy of Hector Sanchez‘s photographs, Scott Horne‘s styling, and Carrie Purcell‘s food styling. The story is ’meals under 5 bucks’ – but I just know all the drinks that go with these are going to put it over the limit. Because if we’re saving money on the meal, we can get some really great wine.



Posted March 4, 2011 by Mason Adams |
Filed Under: Aries, Capricorn, Gemini
Stylist, art director, and creative extraordinaire Barbara Schmidt has a new site!

Combining all of her creative assets into one accessible site, Barbara’s work, contacts, blog and bio are conveniently located together, so you don’t have to go far to see the amazing projects she’s up to and to keep in touch!
bstyle offers many services including:
- Brand Strategy & Development
- Advertising Campaigns
- Video Production
- Web Design & Implementation
- PR & Authoring
- Interior Design & Expert Trending
- Print Design & Packaging
- Photo Art Direction
- Tradeshow & Interior Design
- Set Design & Location Shooting
Check out Barbara’s most recent collaboration with photographer Hector Sanchez for Spaces Magazine:



Posted February 17, 2011 by Mary Dail |
Filed Under: Aries, Gemini, Uncategorized
Scott Horne teamed up once again with the home and decorating department of Martha Stewart Living to concept, plan, produce and style this story on bamboo.
The thing that always strikes me the most about these shoots is that they are all constructed sets, where each scene is an impeccable combination of color, composition, and concept. To the point where each room is almost a caricature of a real-life room, but done in a way intended to convey feeling and emotion. Built from scratch. A. Mazing.



Photos by the exemplary Julian Wass.
Posted February 3, 2011 by Mason Adams |
Filed Under: Gemini
For the February 2011 issue of Martha Stewart Living, Scott Horne teamed up with head of the home department Rebecca Robertson to create this story on Damask. Photos like this make the whole process seem easy, but behind the images is a big secret: lots of research and development.
Damask is derived from the word Damascus, where the fabric originated in the early Middle Ages. With such a long and storied history it has to be done well, in order to look modern and seamless with the set they created. Sourcing all the items, covering the chairs, painting the dresser, everything done with a palette and single concept in mind – Scott brought it all together and the result is what you would expect from 2 weeks or work condensed into just a few dramatic photographs by Stockholm-based Pia Ulin. Then again, its no secret that Scott is a visual master.



Posted January 13, 2011 by Mason Adams |
Filed Under: Gemini
Scott Horne styled the December cover of Good Housekeeping, and when I asked him about the shoot all he could say was: ”Martha is a pro!” When you’re on camera as much as she is, shoots like this are easy breezy. But I guess anything is easy after taking down Ina and Bobby in a cookie-fueled cage match for the right to be on the cover. My money’s on Martha every single time.

Photo by Andrew Eccles.
Posted December 9, 2010 by Mason Adams |
Filed Under: Gemini
What are you up to this weekend? Want to see some good friends and eat great food? Then come out to the BLP BBQ!

This Saturday at Proper Fools Studio – 55 Chrystie Street between Canal and Hester.
2 PM.
View Larger Map
See you there!
Posted August 12, 2010 by Mason Adams |
Filed Under: Aquarius, Aries, Cancer, Capricorn, Gemini, Leo, Libra, Pisces, Sagittarius, Scorpio, Taurus, Virgo