Entries filed under Virgo

Meat Gilt

Gilt Groupe has been steadily expanding –  Gilt City for local deals, Jetsetter for travel, and now their newest venture, Gilt Taste.  The new site is chock full of the most amazing cuts of meat and hard-to-find culinary ingredients.  This isn’t about getting a deal, it is about spending money to have the best of the best; they should know, they hired Ruth Reichl.  So it only makes sense to bring on the best food shooters that money can buy.  See:  Andrew Purcell.

And the extravagance extends to food stylists as well – this spread of fine meats and olives was brought to life by Carrie Purcell.  When it comes to the finer things in life, you can count on Big Leo artists for same day delivery.  And free shipping!

 

Little Bo Peep

Little Bo-Peep has lost her sheep,
And can’t tell where to find them;
Andrew Purcell, with Sarah Cave,
With flowers and clothes they styled them.

It happened one day, as Bo-peep did stray
Into a meadow hard by,
There she espied them asleep side by side,
Looking at clouds in the sky.

Then Little Bo-peep fell fast asleep,
And dreamt she heard them bleating;
But when she awoke, she started to choke,
For the sheep, Andrew was eating.

(photographed for the April issue of Better Homes and Gardens)

 

Sweet Paul Issue 4

Out now – the Spring issue of Sweet Paul Magazine complete with a redesign and new identity.

It’s really sharp – and still free!  The quality of each issue is getting better and better as all the artists and writers have started to really get what Paul is working towards.  The aesthetic is coming together, the overall feel of each issue is tighter, and the magazine itself is becoming greater than the sum of its parts.  4 issues in and I can already envision issue 10, or even 100.

I really loved this story shot and styled by Andrew and Carrie Purcell.  So vivid and graphic:

 

Cocoa Pebbles Crunch Cake

’nuff said.

Photo by Tom Schierlitz.  Cavities by Susan Spungen.

Recipe by Christina Tosi of Momofuku Milk Bar, for the February issue of InStyle.

 

Meat Wrapped in Meat

Susan Spungen styled the Jan/Feb cover of Cooking Light.  The recipe says ‘quick and easy‘ but I remember that the shot wasn’t at all – golden brown chicken wrapped in a perfectly crisped prosciutto, with a side of lush broccoli and warm gooey polenta.  It is the perfect storm of difficult food: any one thing could go wrong.  Chicken too dry, prosciutto not cooked well, wilted broccoli, congealed polenta – everything has to be shot the very instant it hits the plate.  In spite of the difficulty, the pictures came out beautifully.

Prop styling by Kim Ficaro, photo by Anna Williams.

 

Cheesecake Paradox

Is it even possible to make a ‘light’ cheesecake?  According to this recipe, why yes, yes it is.  But I guess that depends on your definition of light.

  • 2  (8-ounce) packages block-style 1/3-less-fat cream cheese, softened
  • 1/2  cup  (4 ounces) block-style fat-free cream cheese, softened
  • 1  cup  plain fat-free Greek yogurt

Calories aside, the cheesecake image below does fall well within my definition for ‘delicious.’

Susan Spungen styled this beautiful specimen for Cooking Light’s December cover, shot by the ever-masterful Gentl + Hyers and styled by Big Leo alum Cindy DiPrima.

And just in case you need a second helping of desserts, try these Chocolate Cranberry Parfaits.

 

More Susan!

Susan Spungen developed the recipes, wrote the story, and styled these shots for the October 2010 issue of More Magazine shot by the talented Aya Brackett.

 

Mad Props #2

Mad Props is a series about orphaned objects and the process of photographing them in a new light.  Read about the project.

For the first round of images, Big Leo artists Andrew Purcell, Sarah Cave, and Carrie Purcell teamed up to bring a new twist on the tried and true food shoot.  See the first entry here.

#2. Seafood

Sarah:  This slightly silly 3-tiered serving piece was found folded up on a top shelf. It was all the inspiration we needed and the elements just came together: caviar, whole prawns, and octopus. The functionality was straightforward but had a certain kind of filigree that matched up nicely with a color palette of oyster and ice.

Carrie:  Over-the-top seafood was important, but it had to be made up of specifically beautiful shapes that call to mind the sea – whole prawns with every whisker still intact, huge stone crab claws with their rich black tips, silky oysters on crushed ice accompanied by a pink mignonette, and a perfectly twirled octopus tentacle creeping out of the back – just for fun. I really wanted this shot to convey a refreshing ocean feel but still be in keeping with an elegant party.

Andrew: When the pieces of this composition started falling into place, I instantly framed up the shot in my head.  I really wanted it to look natural, like it fit in unnoticed at a cocktail party.  Nothing too contrasty, nothing too saturated, just natural.  Each element needed to have enough hints so that there is a lot going on, but in a very simplistic way.  This isn’t your everyday food, but my goal was to make it feel simple and understated – which isn’t always easy with strange props.

 

Caffeine High

Big Leo field trip to Blue Bottle via the photo studio!!

Photo by Andrew Purcell, props by Sarah Cave, food by Carrie Purcell

When I first laid eyes on this image a miraculous thing happened to me.  In a time when production budgets are tight, creative is struggling, and commissioned shoots are thinly divided within our inundated industry among a mass of photographers, I was blown away by the simple beauty of … dare I say it?  ART.  A confident reassurance that we ARE doing what we love to do and for all of the right reasons came over me and sent a calm quiet through my frustrations with our industry.  For every possible issue or drama we’ve encountered on a given shoot, an iconic image like this emerges to remind me of why we hang in there.

 

Saturday BBQ!

What are you up to this weekend?  Want to see some good friends and eat great food?  Then come out to the BLP BBQ!

This Saturday  at Proper Fools Studio –  55 Chrystie Street between Canal and Hester.

2 PM.

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See you there!