Notes of Happiness
Brian Pineda worked with
Ogilvy and
Coca Cola on this beautiful ad. You can see from
the video that such a simple concept often takes a huge amount of work to execute. But the thing about shots like this - it just looks so much more interesting when you do it for real. Building this shot in a computer wouldn't have the same impact - and you want it to really look and feel real. It's an amazing poster and amazing effort from the whole team. Read more about it on
Brian's blog.