Notes of Happiness

Brian Pineda worked with Ogilvy and Coca Cola on this beautiful ad.  You can see from the video that such a simple concept often takes a huge amount of work to execute.  But the thing about shots like this - it just looks so much more interesting when you do it for real.  Building this shot in a computer wouldn't have the same impact - and you want it to really look and feel real.  It's an amazing poster and amazing effort from the whole team.  Read more about it on Brian's blog. Brian Pineda for Coke Brian Pineda for Coca Cola