The Ideal Kitchen
These epic sets for LG were built by Tadd Kronek and styled by Ed Gallagher. They teamed up with photographer Martin Dyrlov to create a custom kitchen in studio. In most cases it is easier and less expensive than finding the perfect location, and besides, the art director always sketches up the impossible dream. The kind of perfection that can only exist in the minds of stylists and set builders, meant to highlight the appliances in their ideal setting. Advertising is a real art, and these sets are the ultimate in commercial expression.