The Ideal Kitchen

These epic sets for LG were built by Tadd Kronek and styled by Ed Gallagher. � They teamed up with photographer Martin Dyrlov to create a custom kitchen in studio. �In most cases it is easier and less expensive than finding the perfect location, and besides, the art director always sketches up the impossible dream. �The kind of perfection that can only exist in the minds of stylists and set builders, meant to highlight the appliances in their ideal setting. �Advertising is a real art, and these sets are the ultimate in commercial expression.