Jörg Meyer shot this wonderful campaign for Bobinette, clothing for boys. Very cute and hopefully durable as it gets rolled in the mud and covered with frog juice. The video has great footage from Bill Aylward of the creative firm Fred and Ethel, who captured the shoot for Bobinette and some of the way Jorg works. Kids are either the hardest or easiest group to photograph, because you either get them or you don't. You have to really connect with them, and engage with them. No faking. Good thing Jorg is a great artist and genuinely nice guy - kids love him and you can really see it in the photographs.