Bedding Within Reach

Design Within Reach has just launched a new line of bedding. Before you queue up the usual bed jokes, go check out the line, it is actually really nice. Italian sheets, coverlets, duvet covers, and pillowcases.  Sleek and comfy all wrapped up into the ultimate naptime.  All photographed by the sharp eye of Jim Bastardo.  Also, be sure to go behind the scenes into the bed-making details in this video.  Note to self: do not try to take a nap on a photo shoot.  Too many strobe pops.